Other Shores

The client needed a travel lifestyle magazine that promoted their three main arms, Western Oriental, Regent Holidays and Rainbow Tours.

I decided that I needed to create and modern and clean travel lifestyle magazine with the main part of the magazine utilising the same content in the three editions. News section and covers were then broken out from this and reflected the each individual issue.

Client: ITC Luxury Travel Group

Envision

The challenge was to explain and inform government stake holders and the public on NEA’s research and programmes to promote sustainable environment in Singapore.

I created a infographic driven magazine to explain the complicated materials in an easy digestible way mixed up with local interviews and photo shoots. The editorial design was broken up with large quotes to ease the compactness of the often very dense and complicated articles and we made use of large images and graphics to make the information more accessible.

Client: National Environment Agency, NEA

Awards: 2013 Award of Excellence (APEX) for Publishing Excellence Envision magazine
2013 Content Marketing Awards Envision magazine (Bronze)

Excellency

The client wanted to communicate to their wealthy privilege account holders and sell services as well as exclusive travel destinations

I created a luxury look and feel title that spared no cost on printing effects from gold leafing, spot up and dye cuts to highlight the stories within. The call to action was done and displayed as news snippets, well integrated with regular news to make it blend in to the content and design in a seamless manner.

Client: Abu Dhabi Commercial Bank, ADCB

Awards: 2011 Dubai Print Awards GCC Excellency magazine (Gold)

Cover artwork © Shadia Alem Negatives, no more. Photo: Teresa Sartore

Caring

Conceptualise a magazine that educate and inform public about general health issues, showcase healthcare providers’ specialist expertise to the local community and relevant stakeholders.

The magazine is a bilingual English and Chinese title.

Client: Changi General Hospital

Audi Magazine

The objective of the magazine was to build loyalty with the premium brand’s Singapore customers and prospects and deliver added value to ownership Audi

The magazine made full use of creative white space and luxury inspired illustrations as well as rich photography, to convey the brand’s luxury statues and attention to details.

Client: Audi

Singapore Passion Tours

Design and write engaging and informative content with expert travel and lifestyle content to boost Singapore’s inbound tourism for Singapore Tourism Board for the International travel trade and MICE partners.

Client: Singapore Tourism Board, STB

Nanyang Polytechnic

Attract prospective O- and N-level students in Singapore and eligible international students students by building awareness of Nanyang Polytechnic and its diverse range of courses, and positioning NYP as the post-secondary tertiary institution of choice.

This included full scope of editorial, design and photography services, including conceptualisation, copywriting and editing.

Client: Nanyang Polytechnic, NYP

Awards: 2017 Award of Excellence (APEX) for Publishing Excellence Youth magazine