A little bit about myself

I understand the importance of collaborating with the best to bring the projects to life

Creative Director based in Asia. With a background in journalism and more than 22 years of industry experience, for both online and print, the hard work has resulted with 20 international design awards.

Driving award-winning approach to creativity, ensuring that groundbreaking, user-centered design is at the heart of everything created.

Taking the lead all creative departments, from design and photography to video and production, across 360 marketing campaigns, UI/UX, print, mobile, and social media.

Exceptionally strong with clients – pitches, presenting concepts, taking feedback and offering creative solutions.

My portfolio is as diverse as the range of clients I’ve worked with, including Singapore Tourism Board, Qatar Foundation, Electrolux, Taiwan Tourism Bureau, Audi, Citroen, Fuji Film, Hong Kong Tourism Board, Mitsubishi, HSBC, Economic Development Board of Singapore and DBS Bank, Emirates among others. 


Conceptual Design
Content Marketing
Creative Direction
Usability Testing
Interface Prototyping
Website Analytics
System Evaluation
SEO Optimisation
Web Development
Social Media Campaigns
Video Editing

Download my CV here

Recent Achievements

• 2018 Gold Astrid Awards Best in Hong Kong – A Traveller’s Guide
• 2017 Grand Award of Excellence (APEX) Priority magazine
• 2017 Award of Excellence (APEX) NYP Youth
• 2017 Gold Astrid Awards Discover Hong Kong – A Traveller’s Guide
• 2016 Grand Award of Excellence (APEX) Singapore Garden Photographer of the Year
• 2016 Award of Excellence (APEX) BiZQ magazine
• 2016 Award of Excellence (APEX) Silkwinds magazine
• 2015 Award of Excellence (APEX) Priority magazine
• 2015 Award of Excellence (APEX) Renaissance magazine
• 2014 MPAS Awards, Trade Front Cover of the Year Frontline magazine (Gold)
• 2014 MPAS Awards, In-flight Media of the Year Priority magazine (Gold)
• 2014 MPAS Awards, Public Media of the Year Caring magazine (Merit)
• 2013 Award of Excellence (APEX) for Publishing Excellence Envision magazine
• 2013 Content Marketing Awards Envision magazine (Bronze)
• 2011 Dubai Print Awards GCC Excellency magazine (Gold)