How to effectively communicate Sheikha Moza’s vision to further Qatar Foundation as an international think tank to world leaders and politicians alike, and to advertise the great work represented by Qatar Foundation.
We came up with the idea of creating a highly exclusive quarterly magazine that drew on our connections with leading minds around the world. Presented in three segments within the magazine. Upfront news related and topical issues and in the middle we hosted a large opinion piece featuring personalities such as former Malaysian premier Mahathir Mohamad and former Vice-President of Egypt, Mohamed Mustafa ElBaradei to share their thoughts. Then 124-page title was hugely successful in communicating with leaders in the UN as well as local statesmen around the world.