Emaar needed a highly sophisticated lifestyle magazine to promote their diverse properties and hotels offerings.
We approached this project with a very handcrafted magazine. Coverlines and other pieces of copy were handwritten to give the magazine a highly unique look and feel.
We also used various popular printing effects such as spot uv and special inking to further highlight this. The content circulated around international lifestyle stories together with local celebrities and property displays artfully shot and creatively superimposed double exposure to create a magical and artistic look and feel.